From Part-Time Agent to Instagram Influencer: Real Estate Growth Tips

From Part-Time Agent to Instagram Influencer: Tips to Build Your Business Smarter, Not Harder

Let’s cut to the chase if you’re sitting in a 9-to-5 wondering how to break into real estate without crashing your finances or your confidence, Michelle Rose’s story is the playbook you’ve been looking for.

Michelle went from being a full-time electrical engineer to becoming a full-time agent and now she’s a legit Instagram influencer with over 25K followers and millions in added revenue from social media alone.

Here's what she did and what you can steal to make your own success inevitable.

Tip #1: Treat Real Estate Like Your 9-to-5

Want real results? Give it real structure.

Michelle didn’t wing it she scheduled her time like a boss. She saved money. She gave herself a runway. And when she made the leap, she worked her business with intention.

She got up early, blocked out time for calls, and treated prospecting like punching in at work. Freedom is a trap if you’re not disciplined. Own your time, or it’ll own you.

Tip #2: Know Your Numbers and Then Add a Cushion

Before she ever went full-time, Michelle mapped out her bills, her goals, and her "I’m-not-panicking-during-a-slow-month" savings cushion. If you’re 100% commission, you better be 100% honest with yourself about what you need to survive and thrive.

Don’t guess. Don’t hope. Budget like a CEO.

Tip #3: Knock the Doors Yes, Really

Michelle’s first clients came from knocking doors. Was it uncomfortable? Yup. Did people curse her out? You bet. But did it work? Absolutely.

If you’re not willing to be uncomfortable, you’re not ready to grow. Whether it’s expired listings, FSBOs, or cold calls don’t skip the hustle that builds your muscle.

Tip #4: Use Instagram Like It’s Your New Open House

Here’s the truth: buyers and sellers are Googling you. If they can’t find you or worse, they find an outdated profile pic from 2016 you’ve already lost.

Michelle started showing up consistently. She didn’t wait to be perfect. She posted 5–6 times a week in the beginning. She made it fun. She stayed patient. And over time? Her consistency paid off in referrals, clients, and a brand people trust.

Tip #5: Repurpose. Reuse. Repeat.

One of Michelle’s favorite tricks? Repurpose old content after a few months. Your audience isn’t seeing every post—and even if they are, reminders reinforce your expertise.

Don’t reinvent the wheel every week. Make your content work harder for you.

Tip #6: Be Relatable, Not Robotic

The funny stories, the client “therapy sessions,” the unexpected twists—that’s what connects you to real people. Michelle built her influence by being herself, not by acting like a talking head.

Educate, entertain, and for heaven’s sake, be human. That’s what keeps followers watching—and calling.

Tip #7: Make It Easy for People to Work with You

Once the content started working, Michelle set up systems: Calendly links, email funnels, free buyer/seller guides. Make it effortless for someone to book a call or get value from you. If you confuse them, you lose them.

Michelle didn’t become an influencer overnight. She became consistent. Strategic. And bold.

👉 Want to hear the full story and all the juicy details?